How to Stay True to Yourself as a Blogger

Being a blogger in a popular industry can leave you feeling a bit lost, especially because the field is saturated with such talented people. You might see someone's post do well or their Instagram get thousands of likes when your stuff isn't. It can be hard to avoid comparison or to stress about making changes to your brand.

It's always been imperative for me to stay true to myself and find what makes me unique as a blogger. I wasn't always getting a lot of likes, but being myself has led to my blog's continued growth (even if that sounds corny!). Here are ways I've stayed true to myself throughout this blogging journey + action items that hopefully will help you in your journey as well:

Streamline your style

It has taken me decades to define my style, but realizing that neutrals and comfort are my staples has been invaluable. It makes getting ready smoother since I know everything in my closet can be recycled into several looks. My followers know my style and can find inspiration on building outfits surrounding my neutral + comfort vibes. Make sure you're documenting a wardrobe unique to you and what you feel good in! It's easy to tell when someone feels uncomfortable in an outfit, so finding what works for you goes a long way. If you're not usually glam- don't force yourself or vice versa, there's an audience for your type of style.

Action: Take a couple hours to evaluate your closet and what you feel best in (even snap pictures of your looks for a week to see what you're loving vs. not). Don't be afraid to donate- or sell to a second-hand site what doesn't work :)


Show your personality

There are thousands of bloggers out there- all with either amazing style, yummy recipes, or great words of advice, so it's important to give people a personality to match your face (or outfit). I try and show my life (my real one, not just the pretty and staged shots) and a bit of my family's personality via Snapchat and Instagram. I hope from following my blog and social channels that you feel like you know me as my friend- that's really important to me. I never want to stop relating to my audience.

Action: Give your followers a behind-the-scenes look through Snapchat or Instagram stories this week.


Make time for non-industry people

I can't count how many wonderful and inspiring people I've met in the blogging world- some of my dearest friends actually. But I do think it's easy to get wrapped up in industry events and the like, and forget the people in your life who don't blog. I make it a priority to spend time with friends and family to stay grounded in this unique and (unfortunately!) sometimes vain industry.

Action: Call a non-industry friend this week to catch up.


Log off

This is a constant battle for me and I hope I'm not alone. Logging off from social media or even my computer feels unnatural, but it's necessary! It gives me time to relax and my brain the chance to not think about what new social media platform (thank you, Instagram stories!) I need to update. Also, like I mentioned above, comparison can be a buzzkill, so just sometimes I need that time to unwind and not work.

Action: Spend a 3-hour chunk (sleeping doesn't count!) this weekend to power off.


Work with genuine sponsors

Working with brands that fit your site in a natural way is something you owe your followers. It's hard to turn down a really good rate, but it's vital to only take on work that feels like you. If you wouldn't go out and buy the product yourself, pass on the opportunity. You don't have to accept every offer that comes your way just because you can't say no. You'll build a stronger brand in the long run and position yourself to work with the brands you want to work with.

Action: The next time you are approached for a partnership of any kind, ask yourself if you would be confident to recommend the product or brand to one of your good friends. If you can't, pass- regardless of the rate.

Let passions evolve

Starting a blog is difficult for many reasons, but one thing I struggled with early on was defining my site and self as a blogger. I loved affordable options, but I didn't want to limit myself to only showcasing what I found at fast fashion retail stores but also pieces that I believe are worth the splurge (hence that's where “threads” came from). As interests and passions evolve, so should your blog. Don't limit your passions, but find a way to incorporate all that you love in a way that your readers still understand your overall brand.

Action: Assess your site to look for restricting promises (like “Every single Wednesday for the rest of eternity I'll publish a fitness post”) so that you can see where life takes you :)

xx Brittany

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Leave a comment


  1. Elle Dz August 9, 2016 at 3:42 am

    Showing one’s personality is so important for me as a reader! I can totally relate to bloggers who genuinely show who they are through their blogs. Having a blog with no personality is the same as a magazine. And I’m not one who loves reading magazines. I’d prefer blogs any day! :)

  2. Joy August 9, 2016 at 7:53 am

    I love these tips! I find it so hard to log off from all of my social media, but I have been trying to get into the habit of turning everything off at 8pm and not touching my laptop/phone until the next morning!

    Joy xx.

  3. Thuy August 9, 2016 at 9:24 am

    I especially loved the LET PASSIONS EVOLVE point. Sometimes people say crap like, “You’ve changed,” as if change is a bad thing. Man, if you aren’t evolving at all you are going nowhere lmao. I agree with not restricting yourself but also in setting a standard for what to expect for your readers. I also loved that you added Actions below each point. Practical.

  4. Sia Foch August 9, 2016 at 9:31 am

    Simply perfect tips, always on point!
    But in my opinion, it’s important to log off for a long period of time, for a day or two. I know that it’s impossible for really huge influencers like you but it’s a great time to stay alone with your own mind and think about everything from the perspective of the follower.
    At the end of everything, the balance between social media and real life is one of the most things every blogger/Instagrammer need to learn!

    -xx, Sia

  5. Alyssa Amato August 9, 2016 at 9:35 am

    Totally agree with all of this! I love when you do these posts. Thanks for sharing your tips and insight! xx

  6. Amy August 9, 2016 at 11:30 am

    I always love these posts, it’s been so fun watching you grow and evolve as a blogger. You’re definitely an inspiration to so many of us and I can’t wait to see what’s to come for you : )

    xx, Amy

  7. Jen August 9, 2016 at 12:51 pm

    Love this post, there’s some great points to consider there!

    Jen / Velvet Spring x

  8. Alli August 9, 2016 at 5:59 pm

    “Logging off” was absolutely huge for me yesterday. I starting comparing myself and becoming discouraged by my results. All it took was a day off and today I was back at it and more encouraged and filled with passion than ever. Sometimes blogging becomes a 24/7 job and every job needs a moment of logging off.

  9. Fashion and Frappes August 9, 2016 at 9:40 pm

    Love your tips on recognising your style! Its so important and useful even for non-bloggers! As a new blogger I used to jump at every opportunity but now I definitely consider for longer. I like your guideline for this – you know if you cannot recommend something to your friend you should not bother with it! Fantastic tips.

  10. Tonya August 9, 2016 at 9:42 pm

    I LOVE the last tip!! I struggled with that one for a long time. My style used to be a lot different but it evolved as I grew up and learned who I was more! Great tips as always!! Keep up the great work <3

  11. Elizabeth T. August 9, 2016 at 9:58 pm

    Thank you so much for these great tips Brittany :) I love how genuine this post was, and all of the sound and useful advice. Your blog’s growth has truly been inspirational, and I really admire all that you do for it! Always looking forward to these blogging tips <3 Keep up the great work! Can't wait to see even more amazing content from you!

    XO, Elizabeth

  12. Claudine August 10, 2016 at 5:35 am

    Thank you so much for the tipps, especially for the summary in one post.
    I´m a blogger from Germany and some things are a little bit different here I guess. The blogosphere is smaller, but therefore even more rude with each other. Comparison is always there and the big bloggers hardly communicate with their readers and followers, only a few do so. A personal style is often missing.
    As I´m moving soon I have the great opportunity to check my closet, that´s the best tip for me :-)
    In one point I think it would be better to log-off completely for at least 1 or 2 days…but if 3 hours work for you, that´s great!

    Claudine /

  13. Kristina August 10, 2016 at 7:47 am

    These tips are so good and true, I can definitely relate with the feeling lost sometimes as you wanna do well and you put so much work into your blog yet you’re still not *there* yet. But onwards and upwards :)

    Creepers & Cupcakes

  14. Jen August 10, 2016 at 7:48 am

    Loved reading this! Thank you for your helpful tips and willingness to share the ins and outs of the blogging world.

  15. Sara August 11, 2016 at 2:56 am

    I love this! As a relatively-new blogger I can struggle with this sometimes. I have a hard time even knowing if I’m showing my personality in my posts or if I’m starting to get too “routine”. And letting the passions evolve is so important! I know my focus on the blog has changed a decent amount over the last year.

  16. Jackie August 12, 2016 at 5:25 pm

    This is such a great post, which really resonated with me! It’s so important to stay true to yourself, and it’s an on-going struggle because some of my older content reflects who I was a couple of years ago, but maybe isn’t anymore.

    Also – YES to unplugging! I try to do this at least once a week to some extent, or you can drive yourself nuts.

    Something About That

  17. Keshia White August 12, 2016 at 7:07 pm

    Great article! A couple of years ago, I got caught up in NOT being true to myself as a blogger and making content that I didn’t enjoy as much, thinking it would help increase my traffic, and that made blogging more of a chore and headache. I’ve long since gone back to blogging about what I enjoy and I’m slowly building an audience around that. It’s much more fun this way, so I’m enjoying the journey!


  18. Annie August 13, 2016 at 3:03 am

    Great read! I’m a total blogging newbie and I want to start my own blog. Reading this just makes me happy and smile ;-)

    XX Annie

  19. Jessy August 13, 2016 at 2:35 pm

    loved these :) showing your personality is sooo damn important!! :)

    Xoxo Jessy

  20. Adrie August 13, 2016 at 6:54 pm

    This is something I struggled with in the beginning. This is also one of my favorite posts of yours. I guess we become so caught up in wanting to be successful and write things that catch everyone’s attention, forgetting about ourselves. Thank you for this.

  21. Daisy August 14, 2016 at 11:15 am

    I really needed to read this right now! What is popular and getting a lot of engagement is often the posts I don’t enjoy creating. I really want to just focus on creating what I enjoy and love not what is on trend..! <3

  22. Ariadna August 14, 2016 at 11:23 am

    I love to logg off for a few hours from time to time, and that’s when I realise how often I use social media and the Internet in general! Great post, loved reading it! x

    Ariadna || RAWR BOWS

  23. Siham August 14, 2016 at 10:22 pm

    Excellent tips! I’ve been trying to log off for a while, even though it’s very hard. I’m starting with not looking at my phone for at least an hour, it really helps to get my mind clear too. xx

    | |

  24. Brittany from Boston August 15, 2016 at 8:09 am

    Great advice, it’s so important to allow yourself the room to grow and evolve as a blogger. It’s a reflection of you and you’re always changing and growing, so your blog should too!

  25. Mindy August 15, 2016 at 9:31 am

    This is going to sound funny but one thing I really appreciate about your insta is that I feel like I see some of the same accessories or clothing items pop up multiple times. It makes your style feel real and accessible in comparison w others that never post two of the same items. I dont know any person on a 9-5 budget that never wears the same thing twice. Ive just discovered you and thats what keeps me following. Thanks for this.

  26. Mayra August 16, 2016 at 3:53 am

    Great post!! Much needed pointers.

  27. Darina August 20, 2016 at 11:45 am

    Lovely and inspiring post! Thank you for sharing!

  28. Katie August 20, 2016 at 1:35 pm

    I feel like finding your own personal style is one of the most difficult things about being a blogger. But I really feel like I’ve found my style now :D

    Katie |

  29. Casey September 30, 2016 at 10:27 am

    Personality and authenticity are so important for a great blog! Thank you for the tips.


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